The House of Peroni is an annual pop-up where fashion, flavor, and forward-thinking design collide. Think cutting-edge style, next-level mixology, and a peek into the future of fashion—all under one very chic roof.

JacobsonRost teamed up with GRAMMY® Award-winning artist St. Vincent to craft the branding and visual vibe for this immersive experience, bringing the essence of Italian lifestyle to life in NYC, Miami, and LA. Bellissimo.

With St. Vincent leading the creative charge, we threw it back—way back—with a playful mix of bold colors and retro-inspired patterns, all living inside the iconic Peroni house mark. Some elements floated, others overlapped or shrank, creating a layered, dreamlike feel that kept the eye moving and the energy high.

Photography by: World Redeye, Erik Melvin, Michael Simon, Sean Smith, Michael Simon, Liliane Lathan

Team

Janson Straub, Vicki Demsey