An annual pop up experience where the fashion and drink industry intertwine, offering an insight to the future of fashion, alongside expert mixology and innovative design.

 

Company

Peroni

Date

2017

Team

Janson Straub
Vicki Wrobel

 

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JacobsonRost collaborated with GRAMMY® Award-winning musician and artist, St. Vincent to create the branding and visual look for the Italian beer company’s House of Peroni, a pop up experience celebrating the Italian lifestyle in NYC, Miami, and LA.

 
 

What we accomplished:

 

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Under the guidance of St. Vincent, we paid homage to the retro days with this fun design of bright colors and patterns within the iconic Peroni house mark. We overlapped some and shrank others to appear as if the design was floating around, giving some visual interest.

 
 

EVEnt photography

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Photography by: World Redeye, Erik Melvin, Michael Simon, Sean Smith, Michael Simon, Liliane Lathan