Peroni is Italian to the core—brewing up crisp, refreshing beer with the kind of quality and craftsmanship that only Italy can deliver.
JacobsonRost jumped in to bring that Italian flair to life across Peroni USA’s out-of-home campaigns—from sun-soaked summer vibes to winter chills, a stylish partnership with Martone, and even the global stage of the 2018 World Cup. Spoiler: we made beer look very good.
Company
deliverables
Martone Collaboration
World Cup Collateral
POS
years
2017-2018
Team
Janson Straub, Heather Robertson, Jean Purcell, Vicki Demsey