A design leader in outdoor aluminum furniture, setting the standard and trends for outdoor living environments.
Company
Tropitone
Date
2018
Team
Aimee Zozakiewicz
Janson Straub
Jean Purcell
Pat Goggin
Steve Simoncic
Tom Gordon
Vicki Wrobel
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JacobsonRost was tasked with rebranding the popular outdoor furniture company, Tropitone. We elevated the brand, updating the logo, brand book, photography and more, ensuring Tropitone would look and act as professional as the products they produce.
What we accomplished:
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A national rebrand. We created a brand book that described the brand’s aesthetic and their voice and tone. New campaign ads and print collateral were made to show the luxury of the company’s products.